Using the Spanish Auxiliary Verb Haber for the Perfect Tenses

Using the Spanish Auxiliary Verb Haber for the Perfect Tenses Just by learning the conjugation of one verb, you can vastly increase the verb tenses and forms you have available in Spanish. It may come as no surprise that the verb is haber, which is translated as the auxiliary verb to have. As an auxiliary verb, haber in Spanish and to have in English are used to form the perfect tenses. Perfect Tenses Used for Completed Actions No, they arent called the perfect tenses because theyre better than the others. But one meaning of perfect, one we dont see very often today outside of literature, is complete. The perfect verb tenses, then, refer to completed actions (although they arent the only way of referring to completed actions). Contrast two ways of referring to something that happened in the past: He salido (I have left) and estaba saliendo (I was leaving). In the first instance, it is clear that the act described by the verb is completed; its something that was over at a specific time. But in the second case, there is no indication when the departure was completed; in fact, the act of leaving still could be occurring. In both English and Spanish, the perfect tenses are formed by using a form of the verb haber or to have followed by the past participle (el participio in Spanish). In English, the participle typically is formed by adding -ed to verbs; the Spanish participle, which has origins related to the English participle, typically is formed by using the ending of -ado for -ar verbs and -ido for -er and -ir verbs. Numerous irregular forms, such as seen and visto, exist in both languages. Types of Perfect Tenses The tense of the resulting verb depends on which tense of haber is used. Use the present tense of haber to create the present perfect tense, the future tense to create the future perfect tense, and so on. Here are examples of the various tenses using haber salido (to have left) in the first-person singular and unconjugated forms. Present perfect indicative: He salido. I have left.Past perfect indicative (pluperfect): Habà ­a salido. I had left.Preterite perfect indicative: Hube salido. I had left.Future perfect indicative: Habrà © salido. I will have left.Conditional perfect indicative: Habrà ­a salido. I would have left.Present perfect subjunctive: (que) haya salido. (that) I have left.Past perfect subjunctive: (que) hubiera salido. (that) I had left.Perfect infinitive: haber salido (to have left)Perfect gerund: habiendo salido (having left) Note that the preterite perfect indicative tense isnt used much in speech or modern writing. Youre most likely to find it in literature. Note also that when standing alone, the subjunctive forms are indistinguishable in English from the indicative forms. In Spanish, the structure of the sentence, not how the verb is translated into English, will determine when the subjunctive is used. See the lessons on the subjunctive mood for more information on this verb mood. Sample Sentences Using the Perfect Tenses Here are some more involved sample sentences that you can examine to see how the perfect tenses are used. You will notice that they generally are used like the same tenses in English. He comprado un coche nuevo pero no puedo manejarlo. (I have bought a new car but I cant drive it. Present perfect indicative.)El traficante de armas no habà ­a leà ­do a Shakespeare. (The arms trafficker had not read Shakespeare. Past perfect indicative)Si yo hubiera hecho esa pelà ­cula  ¡los crà ­ticos me habrà ­an comido vivo! (If I had made that film, the critics would have eaten me alive! Past perfect subjunctive.)Hoy estoy aquà ­; maà ±ana me habrà © ido. (I am here today; tomorrow I will have gone. Future perfect.)No creo que hayan ganado los Rams. (I dont believe the Rams have won. Present perfect subjunctive.)Querà ­amos que hubieran comido. We wanted them to have eaten. Past perfect subjunctive.)Para morirse bien es importante haber vivido bien. (In order die well it is important to have lived well. Perfect infinitive.)Habiendo visto Bogot en pantalla cientos de veces, creo que nada va a sorprenderme. (Having seen Bogota on a screen hundreds of times, I think not hing is going to surprise me. Perfect gerund.) Key Takeaways Haber is an common auxiliary verb in Spanish that functions as the equivalent of the English have as an auxiliary verb.Haber forms the perfect tenses, which are used similar to the perfect tenses of English and indicate that an action has or will be completed.Perfect tenses can be used in Spanish for the past, present, and future in both the indicative and subjunctive moods.

In the event of peace, and a Palestinian state being formed, Palestine Essay

In the event of peace, and a Palestinian state being formed, Palestine would suffer massive economic repercussions due to lack of competitiveness and underdevel - Essay Example The current economic scenario in Palestine is not very encouraging. In the second quarter of 2007, the GDP of Palestine grew by 6.5%. The largest increases in gross value added were registered the following sectors: education (+32.1%), hotels (+24.9%), health ( +15.2%), construction (+13.9%) and agriculture (+12.8%). There was a decline however in sectors like mining, water and electricity and manufacturing. However in Gaza, due to political problems, 95% of the factories in Gaza had closed down leading to 32000 job losses. Many of these factories were approaching a point of 'no return' where owners were likely to sell their assets and shut down completely. (The Portland trust, Nov, 2007) In the previous years, between 2005 and 2006, the GDP in Palestine fell by 8.8%. In the first quarter of 2007, the GDP fell by 4.2%. This was 13.2% lower than the GDP for the first quarter of 2006.(The Portland Trust, July 2007) Besides the negative growth of the economy, it is the composition of the GDP that remains a cause for concern. The GDP is driven by Government and private consumption from aid rather than investment or production. Public sector employment for instance has increased by 60% between 1999 and 2006. Much of the foreign aid which could e used in infrastructure building is spent on salaries of government employees. (World Bank, 2007) Fig:2 Source: (World Bank Document, 2007) Even among Palestinians, the condition of those living in Gaza is particularly bad. Despite receiving aid, the number of people in Gaza living below the poverty line has increased from 21.6% in 1998 to nearly 35% in 2006. Without aid, the figure is likely to be around 67%. (World Bank, 2007) Fig:3 Source: (World Bank Document, 2007) Given the current economic scenario, it is likely that an independent Palestine face the immense challenge of managing the repercussions of years of negative economic growth and political instability. In the context of Palestine, the concept of 'peace' is crucial to the economy. According to a World Bank report, in 1968, an average Israeli was approximately 10 times richer than the average Palestinian. Today the situation is far worse. The GDP of Israel is almost 20 times that of Palestine and over 2/3rds of Palestinians live below the poverty line. (2007). This disparity in income level and lifestyle is a cause for concern. As Moshe Alamaro, a research scientist at the University of Massachusetts points out there can be no lasting peace if a destitute third world nation stress across the border to find a prosperous modern democracy. Alamaro compares the relationship between Japan and North Korea to that between in Israel and Palestine and says that Japan helped fuel economic growth in South Korea and thereby avoid any friction between the two states. Similarly, he believes that the west along with Israel needs to fuel economic growth in Palestine and thereby establish a mutually beneficial socio-economic relationship.(Alamaro, 2002) From the Palestinian perspective however, it is important to break free from the dependence on Israel. The Palestine National authority has charted a framework for Economic development. The framework suggests that dependence on Israel can be reduced by diversifying the export markets and

Crisis Mangement Essay Example | Topics and Well Written Essays - 750 words

Crisis Mangement - Essay Example f whom had been working for more than 20 years, and replaced them with out-of-state workers from Georgia based Hospitality Staffing Solutions.† Indeed, it was a heartless act that lead the public to give an overwhelming reaction to the controversy. The staff were described to have started crying, each found the dismissal unbelievable. For the piteous housekeeping staff, who have given more than two decades of their lives for the hotel, it was unthinkable. The company, which they have served and have shown loyalty had suddenly discharged them from service. Cruel, unfeeling, harsh, these words define the decision of Hyatt on their employees Such hullabaloo gave rise to negative impression towards Hyatt. Being in a hospitality industry, it is imperative that the company maintains its friendly, comforting image. It was indeed a mishap for the organization, not being able to foresee that such pitiless act can generate tremendous public sympathy. Chase, Katie J. published, â€Å"Hyatt officials confirmed the layoffs at the three hotels, but declined to say whether the chain was considering similar moves in other locations across the country.† It was already deferred when the hotel company realized the terrible effect of its act to the picture which it has worked for. And of course, when one ruins its image, it also ruins its revenue. Woolhouse, Megan published, â€Å"Experts say that indignation has been fueled by the Hyatt Hotels and Resorts chain’s muted response to the uproar after it fired housekeeping staffs at the Hyatt Regency Boston, Hyatt Harborside, and Hyatt Regency Cambridge and replaced them with workers from an Atlanta staffing company.† It is, undeniably, a trying time for Hyatt. The rage from the public was devastating, great support and empathy were directed to the housekeeping staff, who---not even in their dreams---had imagined that such day would be their last at the hotel. Evidently, Hyatt management never imagined reactions to be

Religion in King Lear Essay Example | Topics and Well Written Essays - 1500 words

Religion in King Lear - Essay Example The chaotic mixture of fairies with Gods seems to characterize the religious confusion in the play. Characters endlessly invoke Gods, divine powers, and mystical forces; there seems to be an assumption that something governs our lives on earth, but the direction of the play as a whole is towards a radical questioning of this whole idea. When Gloucester says As flies to wanton boys, are we to th’ Gods; They kill us for their sport (IV, 1, 36-7). his view will not do here as a summary of the world shown in the play, for one thing because there simply is no evidence of Gods doing anything at all, callous or benevolent. In Act V Edgar comments on his father’s fate in terms which again assume some sort of divine order in things: The Gods are just, and if our pleasant vices Make instruments to plague us: The dark and vicious place where thee he got Cost him his eyes (V, 3, 170-3). ... It is a world without justice, nor any convincing sense of meaningful moral order. The characters assume, however, that the divine is present in their world, and that it can be addressed and appealed to, though it comes in many forms. Lear begs "sweet heaven" (I, 1, 46) to prevent him from going mad. He prays for "all the stor'd vengeances of Heaven" (II, 4, 163) to strike down his ungrateful daughter, and begs the "Heavens" (II, 4, 273) to give him patience and strength. "O Heavens, / If you do love old men" (II, 4 191-2), he says in the same scene. In the storm scenes Kent's description of its peculiar severity prompts one to see it as more than just a physical event. He has never in his life seen "such sheets of fire, such bursts of horrid thunder" etc., and the implication is that the storm has more than natural causes. This leads Lear to his reflection on the power of the storm to purge evil and crime: Let the Great Gods, That keep this dreadful pudder o'er our heads, Find out their enemies now(III, 2, 49). He believes the Gods are present and that they have the power to punish wrongs - even his own. In III, 4 he acknowledges his own responsibility for how Goneril and Regan are: "Judicious punishment! 'twas this flesh begot / Those pelican daughters" (III, 4, 75-6). Gloucester too believes in the divine, but in very muddled way. His son Edmund feels none of the strength of the spiritual, and despises his father for his naivety: Thou, Nature, art my goddess; to thy law My services are bound (I, 2, 1-2). means, in fact, that he has no gods or goddesses, that religious sense to him is bosh, and a sign of superstitious weakness in others. His closeness to the sisters is clear. His "Nature", it is obvious, is a different

Coffee and Starbuck Essay Example for Free

Coffee and Starbuck Essay Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors. One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have a commitment to improving their business through better training, tools, and products and to give attention to store-level economics and operating efficiency. All of these are prongs to their strategy that will allow Starbucks management to turn Starbucks into a location where people don’t just go to grab coffee, but to experience the atmosphere of an Italian coffee shop. Another prong to their strategy is to offer many different products and to distribute them among a variety of distribution methods. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing? There are five generic competitive strategies that can be employed and they are low-cost provider strategy, broad differentiation strategy, focused low-cost strategy, focused differentiation strategy, and best-cost provider strategy. The strategy that Starbucks uses is broad differentiation where they seek to differentiate their product offerings from rivals’ with attributes that will appeal to a large variety of consumers. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. This is an evident characteristic of the market because consumers all have different preferences on the way they like their coffee. Which is the reason why Starbucks offers many different product options like lattes, skinny lattes, coffee, iced drinks, blended drinks, etc. They also offer fruit cups, water, and bakery items to provide even more options for their consumers. If a differentiation strategy is successfully implemented the firm will be able to do one of the following: command a premium price for its products, increase unit sales, and/or gain buyer loyalty to its brand. Starbucks has some of the highest prices for the type of products they offer and people tend to be extremely loyal to whatever coffee they are used to purchasing, because they trust the quality. Methods to enhance differentiation 1. Create superior product features, design, and performance Starbucks has a superior knowledge of coffee and a commitment to providing customers with quality coffees. Providing top-quality, fresh-roasted whole-bean coffee was the company’s differentiating feature and a core value since the beginning of its founding. Couches, fireplaces, newspapers, drive-through windows, kiosks in supermarkets and other public places were added to locations depending on what would add value to their consumers. Due to their focus on providing a different experience depending on the location of the store, their international strategy is a multi-domestic approach. The core characteristics of each new store was based on local materials and craftsmanship, a focus on reused and recycled materials and exposure of structural integrity and authentic roots. Most important of all they believed that coffee should be central and that distractions should be removed. They believed that the combination of all these elements should tell a story that would engage the consumer’s five senses and provide them with flexibility to meet the needs of the many different consumers that would be attracted to Starbucks. 2. Improving customer service or adding additional features When Howard Schultz first became part of the company he realized that one key problem Starbucks was having was that first-time consumers often felt uneasy about their absence of knowledge about high-quality coffee. An additional problem was that the employees came off as arrogant and unapproachable. He then worked with employees to teach them about friendly customer service and created a pamphlet to teach new customers about coffee. He also began to offer part-time employees health insurance and a stock option plan for all employees, because he believed that if a company treated their employees well, then they would in turn treat their consumers well. The additional features that Starbucks offers are fireplaces, couches, music, Wi-Fi access, ability to use paid sites and services like Wall Street Journal’s site, exclusive content and previews, free downloads, local community news, and activities. 3. Pursuing production RD activities Starbucks is constantly brewing new flavors and blends to offer their consumers a variety of coffee to try. Flavors are rotated daily or weekly to offer constant variety. They also test new product offerings like Frappuccino’s, Lattes, Skinny Lattes, and seasonal drinks. 4. Striving for innovation and technological advances One way that Starbucks was able to constantly strive for innovation was by controlling the cost of opening and renovating stores by centralizing buying, developing standard contracts and fixed fees for certain items, and consolidating work under those contractors who displayed good cost-control practices. Starbucks retail operations group outlined the minimum amount of equipment each store would need. This meant that standard items could be ordered from vendors in volume at 20 to 30 percent discounts. The items would then be delivered to the site from a warehouse or from the vendor. A technological advance was that they used computer software to build store layouts that would calculate costs as the design progressed. This cut costs by a significant amount and shortened the process of opening a store to 18 weeks. 5. Increasing intensity of marketing and sales activities Originally, Starbucks didn’t spend a lot of money on advertising, because they relied mostly on word-of-mouth. In 2008 McDonald’s stepped up their advertising to highlight their McCafe coffee drinks. In order to counter this Starbucks undertook the largest advertising campaign ever. 6. Seeking out high-quality inputs Starbucks promotes environmentally sustainable practices in coffee cultivation methods and have specific guidelines they follow called Coffee and Farmer Equity Practices that help farmers to grow high quality coffees in environmentally beneficial ways. In 2000 they began purchasing their coffee organically and a growing percentage of their coffees were grown organically as well as Fair Trade Certified. 7. Improving employee skill, knowledge, and experience Starbucks has a commitment to training their employees so that they are better able to serve their customers. All partners and baristas receive at least 24 hours of training in their first two to four weeks on topics such as coffee history, drink preparation, coffee knowledge, customer service (for a total of 4 hours), and retail skills. Baristas in particular are required to learn how to grind beans, steam milk, pull perfect shots of espresso, memorize recipes, practicing how to mix drinks, and how to customize drinks. Sessions also include how to operate the cash register, clean the milk wand, explain the Italian drink names, and making eye contact with customers. Management trainees are required to attend classes for 8-12 weeks and learn about store operations, practices, and procedures. When a new store is opened a Star Team of experienced employees are sent to make sure everything runs smoothly. From time to time, Starbucks conducts special training programs, including a coffee masters program, leadership training program, and career programs for partners in all types of jobs. When does a differentiation strategy work best? A differentiation strategy works best when buyer needs and uses of the product are diverse, there are many ways to differentiate the product or service that have value to buyers, few rival firms are following a comparable differentiation approach, and technological change is fast paced and competition revolves around rapidly evolving product features. Starbucks’ actions to differentiate their product line They have expanded their product offerings along many different distribution channels by capitalizing on their growing brand name and awareness. First they were able to market their product to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. United Airlines, Hyatt, Hilton, Sheraton, Radisson, Westin hotels, and Wells Fargo all began to serve Starbucks coffee. A joint venture with PepsiCo came with the sale of a bottled version of the Frappucino drink and Starbucks Doubleshot espresso drinks. In 2008, they partnered with Suntory to sell ready-to-drink Doubleshot drinks in Japan. In 2010 a partnership with Arla Foods spread Doubleshot products and Starbucks chilled cup coffees into retail stores in the UK. A 1995 partnership with Dryers created a new line of coffee ice cream under Starbucks names that was later disbanded in 2008. At this time the rights to manufacture, market, and distribute Starbucks ice cream was given to Unilever. In 1998 Kraft Foods began marketing and distributing whole bean and ground coffee to supermarkets in the US. Tazo Tea was acquired by Starbucks in 1999 and in 2005 they acquired Ethos Water. A partnership with Jim Beam Brands created Starbucks Coffee Liqueur in 2004 and Starbucks Cream Liqueur in 2005. In order to offer healthier options they began offering skinny lattes, banana walnut bread, fruit cups, yogurt parfaits, a farmer’s salad, and smoothies in 2008. Also in 2008, Starbucks responded to customer’s wishes to have a blend of coffee that was always in stores. They created the Pike Place Roast in order to satisfy these customers. 2009 saw the introduction of VIA instant coffee. In 2009 the retail sales mix of Starbucks was 76% beverages, 18% food items, 3 percent coffee-making equipment and other merchandise, and 3% whole bean coffees. What are the key policies, practices, business principles, and procedures that underlie how Howard Schultz and Starbucks’ management have implemented and executed the company’s strategy? Key Policies, Practices, Business Principles, and Procedures The key policies that have been implemented can be broken down into five groups. First is how the company goes about expanding the number of Starbucks stores. The second is their international expansion practices. The third group is their staff training. The fourth is their principles towards ethical business practices. Fifth, is their coffee roasting practices. Store Expansion Starbucks management’s approach to store expansion is using a hub city approach. After a suitable demographic area is chosen Starbucks begins to open up stores in a large city that serves as its hub. After about 20 stores are opened in this hub city, they will then move on to the surrounding areas that are the spokes. This expansion strategy serves to create buzz and brand recognition for the company in an area that has a high amount of foot traffic before moving into a location that has less customer traffic. When a new area was selected for expansion a group of professionals were sent to facilitate the opening. Starbucks also had zone vice presidents who would oversee the expansion process and instill the culture of Starbucks in the new stores. International Expansion When expanding internationally Starbucks has two options; they either open company-owned and operated stores or license to a company that has a good reputation and the knowledge of retailing in that area. Starbucks prefers to license, rather than franchise because licensing provides more assurance of quality control. When they move into foreign markets one of their practices is to use a partner or license to help recruit individuals for employees, set up relationships with suppliers, find store locations, and learn how to cater to local market conditions. For stores that were licensed Starbucks would receive a license fee and a royalty on sales. Companies that were licensed to supply Starbucks coffee were required to follow their detailed operating procedures. Not only that, but managers and employees were required to attend the same training as employees at company-owned stores. Staff Training As mentioned previously, employees are put through an extensive amount of training to learn daily practices and how to treat customers. They are put through this training because customer service is so integral to their organization. Some of the things that baristas learn in their 24 hours of training are coffee history, drink preparation, coffee knowledge, customer service, retail skills, and beverage preparation. Beverage preparation includes grinding the beans, steaming milk, pulling a perfect shot of espresso, memorizing the recipes, practicing the drinks, and learning how to customize drinks. Finally, partners were trained on cash register operations, how to clean the milk wand, how to explain Italian drink names, how to sell espresso machines, making eye contact, interacting with consumers, and taking responsibility for the cleanliness of the store. Not only that but they had many rules that needed to be learned as well such as: milk needs to be steamed to 150 degrees Fahrenheit but not more than 170 degrees, an espresso shot not pulled within 23 seconds needs to be thrown out, coffee can’t sit in the pot more than 20 minutes, and disgruntled customers were given a coupon for a free drink. Managers were required to go even more in depth with their training. Ethical Business Principles Starbucks purchases products that are Fair Trade Certified, meaning that farmers make a fair amount of money for their products. They are very involved in Corporate Social Responsibility and take a number of measures to reduce, reuse, and recycle. They are also committed to purchasing from companies that use environmentally sustainable growing practices. Coffee Roasting Practices Coffee recipes are put together by the coffee department once all components have been tested. In order to be sure of consistency computerized roasters are used. Trained personnel are required to monitor the process by using hearing and their sense of smell to check when the beans are perfectly done. There are extremely exacting standards that must be met and the color of the beans is tested in a blood-cell analyzer and if it doesn’t meet the requirements the batch is discarded. Directly after roasting and cooling coffee is vacuum-sealed into bags that are guaranteed to preserve freshness for 26 weeks. However, policy says that after three months they need to be used. Once opened the shelf life is seven days. What â€Å"values† does Starbucks have? How well do they connect to the strategy and to the manner in which the company conducts its business? Are they successful in implementing to them? The values that Starbucks consider important are included in their mission statement and those are: 1) Coffee: They are committed to providing their consumers with top-quality coffee that is ethically sourced, and to improve the lives of the people who grow the beans. They do this through a variety of methods. First is their Coffee and Farmer Equity Practices (C. A. F. E Practices). These practices specify product quality, that the price received by farmers/growers is fair, that safe and humane working conditions are being used, and that the methods of growing are environmentally responsible. Second, they do not add artificial flavorings to their coffee beans. Third, they have Farmer Support Centers in Costa Rica and Rwanda. These support centers were staffed with agronomists and experts on environmentally responsible coffee growing methods and worked with coffee farming communities to promote best practices in coffee production They also worked to improve coffee quality and production yields. 2) Partners: In order to better care for their employees Starbucks has a health care plan available for all employees, a stock purchase plan, employee training, and employee recognition. Some of their employee recognition awards include Coffee Master awards, Certified Barista awards, Spirit of Starbucks awards, Manager of the Quarter, Green Apron awards, Green Bean awards, and Bravo! Awards, 3) Customers: They value connecting with customers and uplifting the lives of consumers by providing the perfectly made beverage and going the extra mile for their customers. Employees are trained to take heroic measures to make customers happy. 4) Stores: Starbucks management’s goal was to create the stores to be a haven where customers belong and meet with friends. They do this by creating a store ambience, having interesting music playing, leather couches to sit and read newspapers in, and they make sure that nothing overpowers the smell of coffee. 5) Neighborhood: Their stores are part of its community and to be a force of positive good in the area. One way they do this is by using local materials and craftsmanship. They are also extremely involved in Corporate Social Responsibility. The commitment to do the right thing has been a significant part of how Starbucks operates as a company ever since Schultz became CEO. Starbucks has been named to Corporate Responsibility Magazine’s list of â€Å"The 100 Best Corporate Citizens† for the 10th time in 2010. 6) Shareholders: Starbucks is committed to getting all of the above values right so that they can help everyone that is involved and affected by Starbucks thrive. What is your evaluation of Starbucks social responsibility strategy? How much does it help to create their public image? Starbucks CSR strategy has four main parts which are: 1) Ethical sourcing of products: They do this through their C. A. F. E Practices, purchasing Fair Trade Certified products, and buying from manufacturers that have a commitment to environmental and social responsibility. 2) Community involvement: Starbucks has several organizations to foster community involvement. First, is the Starbucks Youth Action Grants which involves young people in community involvement projects. Second, is their program to give medicine to people suffering from HIV in Africa. Third, is the Ethos Water Fund where they donate 5 cents every time somebody purchases a bottle of Ethos Water. Fourth, they donate money to the Starbucks Foundation which was the fund that was started in 1997 to handle all the Starbucks’ philanthropic actions. 3) Environmental Stewardship: In order to achieve this goal they have several methods. First, they focus on increasing recycling and reducing waste which they do by giving discounts to people who bring in their own mugs, coffee grounds are donated for use as a soil amendment, they take part in Earth Day activities, they purchase paper products with recycled content and unbleached fiber, and they encourage their suppliers to provide energy-efficient products and eliminate unnecessary packaging. They also have commitments to be more energy efficient, use renewable energy sources, conserve water resources, use green facilities, using environmentally friendly building materials and energy-efficient designs. They also have plans to achieve LEED certification globally. In 2009 they became part of the Businesses for Innovative Climate Change and Energy Policy coalition. They have also collaborated with the Earthwatch Institute and work on replanting rain forests, mapping water resources, and biodiversity indicators, and sharing sustainable agriculture practices with coffee growers. 4) Farmer loans: They provide funding to organizations that make loans to coffee growers. Their goal for 2015 is to donate $20 million dollars to these funds. They have also committed money to hurricane Rita and Katrina victims, as well as to help the devastation after the earthquake in Haiti. Having a strong CSR campaign adds to the value of Starbucks’ products if consumers know that they are involved in these activities. It lets consumers know that part of the money they are spending is going to a good cause. By getting on the Corporate Responsibility Magazine’s list of â€Å"The 100 Best Corporate Citizens† for the 10th time in 2010, it increases the knowledge that people have about their CSR strategy. Compare the US and International share of yearly revenue, revenue growth, and operating income/revenue. What do these ratios tell you? What is your overall assessment of Starbucks’ financial performance during fiscal years 2005-2009? Explain the performance of Starbucks stock. Exhibit 1 Comparison of Starbucks Financial Performance in the US and Internationally| | | 9/27/2009| 9/27/2008| 9/30/2007| 10/1/2006| 10/2/2005| Yearly Revenue ($ millions)| | | | | | | United States| $ 6,572. 10 | $ 6,997. 70 | $ 6,590. 20 | $ 5,495. 20 | $ 4,359. 50 | | International| $ 1,608. 00 | $ 1,774. 20 | $ 1,437. 40 | $ 1,087. 90 | $ 852. 50 | Revenue Growth ($ millions)| | | | | | | United States| -6. 08%| 6. 18%| 19. 93%| 26. 05%| | | International| -9. 37%| 23. 43%| 32. 13%| 27. 61%| | Operating Income/Revenue ($ millions)| | | | | | | United States| $ 531. 80 | $ 454. 20 | $ 1,005. 20 | $ 955. 20 | $ 818. 50 | | International | $ 92. 90 | $ 110. 00 | $ 137. 70 | $ 108. 50 | $ 82. 30 | These ratios tell us that overall they have been increasing their revenue growth by significant percentages of an average of 20% internationally and 12% domestically. Domestically the amount of revenue growth per year slowed down in 2008 and went negative in 2009. Revenue growth also went negative in 2008 internationally. This makes sense because 2008 was the beginning of the economic downturn which affected the company’s bottom line. Operating income has fluctuated quite a bit since 2005 and since its peak in 2007 ($1,0005. 20 million) has decreased significantly to $531. 80 million. Internationally it has remained steadier at an average of $106. 28 million. Again these numbers make sense because it was in 2008-2009 that the economic downturn occurred and Schultz instituted strategic initiatives and revamped strategy execution efforts to fix these financial problems. One reason that the economic downturn affected Starbucks’ bottom line badly is because it was considered a treat to go to Starbucks and to get coffee that wasn’t brewed at the home. Less people were indulging in coffee by the cup. In 2006 and 2007 Starbucks reached its peak growth in the period displayed in exhibit 1. This is represented in the stock chart because it is also when their stock performance reached its peak at 40. The lowest point on the stock chart was in 2008 which makes sense because this is when the economic downturn occurred so many people were selling stocks. In 2008-2009 Schultz’s measures to institute strategic initiatives and revamp strategy execution efforts began and clearly worked because in the period of time from 2008-2010 stocks returned to almost 30. What are the key elements and your evaluation of Howard Schultz’s transformation agenda for Starbucks during 2008-2010? What do you think of the letters shown on page C-364 and C-365? Has Schultz done a good job since his return as Starbucks’ CEO? Why or why not? Elements of the Transformation Agenda Howard Schultz’s transformation agenda during 2008-2010 had several key elements. First, he planned on slowing new store openings to 73 internationally. Second, 900 underperformed company-owned stores were closed in the United States. The goal of this action was to raise sales and traffic at nearby sales. Around 75% of these stores that were considered underperforming were within three miles of an existing store which shows that their strategy of having a Starbucks everywhere was cannibalizing their sales. The third element of the transformation agenda was raising the projected return on capital requirements for proposed new store locations. This is a way for Schultz to be more particular about new store placement and to have a better chance of making a significant amount of profit and not losing traffic to existing stores. Fourth, he planned on revamping the company’s locations in Australia with a focus on Brisbane, Melbourne, and Sydney as the hub cities. He planned on closing 61 under-performing locations in order to do this. Fifth, it was important to Schultz that there be an emphasis on developing new store designs in order to promote a refreshed customer experience. In order to do this the character of each store would be a reflection of the area it was in to make the customers feel more at home and to make Starbucks the center of that community. Sixth, customer experience would be heightened through a variety of methods. The first method was by removing warmed sandwiches from the menu, because it inhibited the aroma from the coffee. Second, high-quality baked goods and pastries would be offered at the store along with new menu items for healthy eating on the go. For example, fruit cups, skinny lattes, yogurt parfaits, salads, smoothies, and healthier bakery selections were all a result of this step in Schultz’s transformation agenda. The seventh part of the agenda was to create a program to share best practices in stores globally, this would promote quality control and improve customer service, which was one of the things that Schultz had found lacking when he became CEO again. Eighth, Schultz thought it was important to provide resources and tools for store employees such as laptops and internet-based software for scheduling. Ninth, there were cost-containment initiatives put in place in order to improve the bottom line that included a reduction of 1,000 people in staffing. Finally, the last part of the agenda was to renew the attention placed on employee training in order to reignite the enthusiasm to please customers that is vital to the mission of Starbucks. Evaluation The goal for 40,000 stores worldwide as a long-term objective and the rapid expansion that Jim Donald began led to a decrease in customer traffic in the US stores, new store openings that continued at a rate of 6 per day worldwide, and the emphasis on increased store operations efficiency put financial strain on the company and led to a decrease in customer service. Good customer service is one of the cornerstone values of Starbucks and was a central idea during Schultz’ leadership. Schultz’ return to CEO and his strategic initiatives mentioned above will help to return Starbucks to the values it originally held as very important and to return it to profitability by slowing down on expansion to focus more on the three main themes Schultz saw as important to his strategy. These themes are: strengthening the core, elevating the experience, and investing and growing. Before he can focus on growing the company, they need to have a strong base of employees and a focus on the experience that Starbucks is meant to provide its consumers. Letters from Schultz The letters that are shown on page C-364 and C-365 of the case show that Schultz is dedicated to his shareholders, which is one of the values in their mission statement. He is being extremely open and upfront the concerns of shareholders and about the actions that will be taken to address those issues. The first letter is addressed to customers and he explains that he has come back to Starbucks as CEO in order to ensure that the customers receive the experience that he believes Starbucks is known for. This letter shows that he truly cares about the thoughts and concerns of consumers. The second letter is to the employees of Starbucks. In this letter Schultz addresses them as partners in the path to revitalizing Starbucks’ mission. He even says, â€Å"I am proud to be your partner†¦Ã¢â‚¬  By treating his employees like this he is able to foster accountability for the actions that everybody can take in helping to turn around Starbucks to what Schultz’ vision for it is. Evaluation of Schultz’ work. Schultz has done a good job by creating strategic initiatives in order to return Starbucks to where he thinks the company should be. His vision includes becoming the authority on coffee, engaging and inspiring Starbucks’ partners, igniting the emotional attachment with customers, expanding global presence and making each store the neighborhood’s heart, being a leader in ethical sourcing and environmental impact, creating innovative growth platforms, and delivering a sustainable economic model. Every one of these visions is addressed in some way in his agenda, which shows he has a clear idea of where the company should go and how to get it there. In 2008-2009 the company experiences five quarters of deteriorating sales, but from 2009-2010 had five quarters of improving sales, which shows that Schultz’ transformation agenda has been working. What issues confront the company as of mid-2010? What should Starbucks’ management be worried about? What are the challenges in expanding internationally? Issues as of mid-2010. 1) Oversaturation of the market: With the â€Å"A Starbucks Everywhere† approach and the rapid expansion steps taken by Donald, there was a decrease in customer traffic at the stores, resulting in a loss of profit. 2) Lack of emphasis on customer relationships: The emphasis on increased efficiency in store operations led to a decrease in good customer service. 3) Drifting away from the original values of Starbucks: Starbucks was built with an emphasis on high-quality coffee, good customer service, and a commitment to creating an experience for customers. However, when Schultz became CEO again he noted that this was lacking. 4) Offering high-quality products: As Starbucks moves into new locations in order to draw attention away from local popular spots they will need to offer a product that is of high enough quality to keep consumers coming back. 5) Differentiation: Again, as they move into new markets they will need to do significant research to find out what those consumer’s value. They need to be able to give it to them in order to achieve their goal of being the heart of the neighborhood. 6) Coffee prices: Coffee prices fluctuate significantly due to weather, economic, and political conditions in the countries where they are grown. What should management be worried about? Management should be worried about offering high-quality products. If they cannot prove that their product is better due to quality or differentiating features then locations that sell coffee and consumers are already loyal, they will have issues drawing consumers away. However, Starbucks does have an extremely strong brand image and hype associated with their name, which is an asset for them in entering new markets. International Challenges Some challenges that Starbucks will face internationally are: 1) Adapting their stores to fit the location they are in 2) Creating partnerships and licensing agreements with reputable companies to offer their products abroad 3) Regulations on foreign businesses moving into their country 4) Having enough control over the quality in the international stores that are licensed. 5) Higher production costs Starbucks has chosen to follow a multi-domestic approach to international expansion, meaning that they customize their product offerings to match the tastes and preferences of local buyers. The main challenge that Starbucks will face in entering international markets is knowing what that group of people wants and prefers. Another problem is that they will need to make partnerships and licensing agreements with reputable companies in order to be sure that the culture of Starbucks is continued to their new stores. Finally, they will have the issue with tailoring their stores to fit the environment they are in, because they will be unable to use a set design which could raise production costs. What recommendation would you make to Howard Schultz to sustain the company’s growth and support continued strong financial performance in the years ahead? Consider both the US and International strategies. Recommendations * Coordinate with suppliers to address consumers’ needs better: By coordinati.

Examining the Self in Spinal Cord Injury Patients :: Biology Essays Research Papers

Examining the 'Self' in Spinal Cord Injury Patients A man leaves home to go horseback riding. The horse goes out of control. In the hospital, he learns that he his paralyzed and will probably never walk again. He never thought it would happen to him ... For several unsuspecting Americans each year, this scenario represents something all too real. The man in the abstract I was referring to was the actor Christopher Reeve and it is his paralysis that I will be examining in relation to the 'self'. We will be looking at the role of the spinal cord injury in various types of paralysis, while focusing primarily on quadriplegia. This essay is not trying to give a concrete answer to whether there is a self, ego or I-function but to analyze the self as a possible separate entity from the central nervous system. The spinal cord plays a major role in the individual's ability to receive and respond to information from the periphery. It takes in sensory information from the environment and relays that information to the brain. After the information has been processed in the brain, the brain sends motor information via the spinal cord (which has nerves that innervate muscles) to produce a contraction. A spinal cord injury occurs when the vertebral column is crushed or bent. Extreme pressure on the spinal cord makes the inside severely bruised and compressed; causing localized injury to nerve fibers (1). and cell death. A picture of the spinal cord shows that it is comprised of four sets of nerves: cervical, thoracic, lumbar and sacral nerves (2). Each section sends and receives information from certain parts of the body. For example, the cervical nerves (3) which are located at the most rostral end of the vertebral column, correspond with the hands and the diaphragm. On the other hand, the sacral nerves (4) located at the caudal end of the spinal cord connects for example, to the bowel and bladder. Injury to any point along the spine can result in a loss of functional ability to the corresponding body part and parts associated with lower vertebrae. The locality of the damage determines the level of functioning left to an injured person (1) and the type of paralysis. Damage to the lumbar nerves, located in the lower back, will inhibit sensory information from the legs to the brain. Therefore, motor information can not be sent from the brain (which makes the person aware of the sensory information) directly to the spinal cord to initiate motor activity in the legs.

Art Exhibit on Nature Essay

The planet earth is the only known habitat for humankind. For millions of years, it served as the home to numerous living things such as animals, plants and people. More so, it has been a witness to many events that have shaped the course of world history. Because of this, it is suffice to say that our beloved Mother Earth has played a vital role in nourishing and sustaining the existence of humans. In return for all the benefits and nourishment that Mother Earth has provided to humans, human beings have showed their gratitude by expressing their appreciation and admiration for the beauty and splendor of nature. For centuries, human beings have captured the magnificence of the diversity and uniqueness of the environment which was shown using various art forms such as painting, sculptures, photography, architecture and many others. In line with this, throughout history, several art movements have emerged. There were the Classical, Renaissance, Baroque, Modernism and many others. The dominant and styles and themes differed in these art periods. However, there was one theme that has remained constant until the present day. This is known as landscape or nature art. This form of art is defined as the illustration of mountains, flora and fauna, bodies of water and the sky. More so, it is a celebration of the majestic beauty of nature. This trend in the art world has continued to persist throughout the ages. Aside from this, it has also evolved in terms of styles and techniques. Every part of the globe has developed their own approach on how to translate the beauty of nature into a canvas. Because of the variety in culture and tradition, nature and landscape artworks have surfaced as distinctive copies of the wonders of the environment. With this, nature had become a worldwide art phenomenon and these artworks have made nature a timeless masterpiece that will be forever treasured and recognized. On the other hand, due to changing times, the seemingly everlasting beauty of nature is apparently gradually diminishing. If before humans respected the significant role of Mother Earth in the cycle of life, nowadays, humans have abandoned their vital task of being the steward. Instead of taking care of the natural wonders of the world, humans have opted to obliterate it. This sudden change was caused by the desire to improve the ways of living of people. Initially, the intention may seem innocent and harmless but if one would look closely, traces of selfishness and greed can be uncovered. People wanted to advance the human race but at the expense of damaging the environment. Because of this, a drastic natural occurrence has been plaguing the contemporary society. This has claimed lives of many people and destroyed millions worth of properties. This phenomenon has been labeled as climate change or global warming. In the recent years, Mother Earth has been experiencing unusual changes such as the increase in temperature of the atmosphere, extinction of some animal and plant species, loss of land mass and many others. These alterations have posted an alarming threat to the existence of many living things. If humans would permit this condition to carry on, in time people would be left homeless and without any nourishment. To help intensify awareness on the present state of the environment, an art exhibit will be put up. This exhibit will showcase the nature artworks of American artist, Ansel Adams, French painter, Paul Cezanne, and a Japanese artisan named Hokusai. The objective of the exhibit is to help the viewers realize the importance and connection of nature with the existence of humans. More so, this nature-themed art exhibit will explore the various perceptions of artists on nature from different periods. It will demonstrate how people saw and appreciated the beauty of the environment during their respective eras. By incorporating artists from different continents such as North America, Europe and Asia, viewers will also be given a 360 degrees view of the world’s most beautiful places. Hopefully, after they have seen the exhibit, the viewers will have a new-found respect on the beauty and vigor of Mother Earth. Ansel Adams is an American photographer who has mastered the artistry of capturing wonderful shots of landscapes in scenic places strewn all over the United States. Aside from being an artist, he was also a dedicated environmentalist â€Å"who encouraged understanding of, and respect for, the natural environment. † Even though he initially got noticed as a noted photographer in commercial photography, he excelled in the field of landscape photography (Notablebiographies. com). The black and white landscape photographs have become Adams’ trademarks. Two of Adams most recognized photographs are the â€Å"The Tetons and Snake River, Grand Teton National Park, Wyoming† and â€Å"‘Old Faithful’ geyser, Yellowstone National Park, Wyoming† (TheHistoryPlace. com). Adams was commissioned to take these pictures for the National Park Service in 1941. The photographs were intended to be used to make the â€Å"photo mural for the Department of the Interior Building in Washington, DC. † The main theme was focused on showcasing nature â€Å"exemplified and protected in the U. S. National Parks† (U. S. National Archives and Records Administration). These two photographs have illustrated the grandiose and picturesque beauty of the mountain ranges and national parks in the US. Furthermore, he used his creativity to â€Å"preserve the wilderness and one of the first to promote photography as an art form† (TheHistoryPlace. com). Paul Cezanne is considered as one of the masters of post-Impressionism. He is also well-known for pioneering an avant-garde movement then called cubism in the late 1800s. Because of his quirkiness and modern styles, Cezanne was misunderstood by the people. But this did not discourage him to advance his creativity. He â€Å"grew out of Impressionism and eventually challenged all the conventional values of painting in the 19th century through its insistence on personal expression and on the integrity of the painting itself. † Through these innovations, he was recognized as the â€Å"father of modern painting† (Pioch). But before Cezanne ventured into cubism, he created several simple yet exquisite landscape paintings that â€Å"immortalized the Provencal countryside† in France. In his two paintings, â€Å"Etude: Paysage a Auvers† (Study: Landscape at Auvers) and â€Å"Jas de Buffan† (The Pool), Cezanne was able to depict nature as real as he can. These two oil paintings were generated in 1873 and 1876 respectively. For Cezanne, nature cannot be accurately duplicated in a canvas. He tried to link the natural and artistic worlds by showing his own perceptions about nature. In relation to this, most of his artworks are advised to be seen as a whole and not per part in order to fully appreciate their artistic essence (Pioch). Hokusai is a famous Japanese painter. Compared to the previous artists, his choice of material for painting is unconventional. Hokusai used wood as his canvas to celebrate the beauty of nature. A native of Edo, which is now called Tokyo, Hokusai is regarded as â€Å"one of the outstanding figures of the Ukiyo-e or pictures of the floating world (everyday life), school of printmaking† (Pioch). In the â€Å"The Breaking Wave Off Kanagawa or The Great Wave,† Hokusai illustrated the splendor of the sea. Since Japan is surrounded by water, this painting has become the quintessential representation of Japanese aesthetics. This seascape painting with a Japanese natural landmark, Mt. Fuji, had represented the Asian geography. More so, it showed the combination of western and eastern influences with regards to art production. Moreover, this particular Japanese art have preserved its authenticity and oriental aesthetic by â€Å"flattening the texture and using color surfaces as an element. † On the other hand, this painting also showed how nature can be so powerful which was expressed on the giant which was on the verge of devouring the people aboard the two boasts (Andreas. com). Works Cited â€Å"ANSEL ADAMS Biography. † 2007. Notablebiographies. com. 12 December 2008 . â€Å"Ansel Adams Photograph. † n. d. U. S. National Archives and Records Administration. 12 December 2008 . â€Å"Best of Ansel Adams. † 1999. TheHistoryPlace. com. 12 December 2008 . â€Å"Hokusai. † 2008. Andreas. com. 12 December 2008 . Pioch, Nicolas. â€Å"Cezanne, Paul. † 19 September 2002. Webmuseum, Paris. 12 December 2008 . Pioch, Nicolas. â€Å"Cezanne, Paul: Landscapes. † 19 September 2002. Webmuseum, Paris. 12 December 2008 . Pioch, Nicolas. â€Å"Hokusai, Katsushika. † 19 September 2002. Webmuseum, Paris. 12 December 2008 .